Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helpsyou to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy.

However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic.

However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers and other thing is you will surely need an seo company.

How to Find Offline Customers and Clients

Although we conduct business online; that does not mean that all of your marketing efforts should be limited to the internet. This trap is an easy one to get caught in because you can get comfortable working solely from your computer and then decide to only look for new traffic sources and customers on the internet. Marketing on the internet is becoming more competitive as we speak. Offline marketing is an excellent way for giving people an online resource that they can turn to. It’s easy, just get your site’s link in front of their eyes. Next, we are going to describe a few of the methods that you can immediately start using.

Car Advertisement

Advertise your business on your car. You don’t have to paint your car all over like those Yahoo and Red Bull-mobiles you see driving around. Making extreme changes to your car will get you the attention that you are after but things like local law may come into play. Say for instance, you don’t want to attach a display on the side of your car; then you can always make use of bumper stickers. Just be sure to include your site’s URL. Don’t forget about using window stickers. Stickers can be a lot more powerful than you think; if you add the right message then you can pass it out to others that identify with is and would be happy to display the sticker and you URL on their bumpers.

Newspaper Advertisement

Regular newspaper advertising is a fantastic marketing option. Consider placing a small advertisement in the section of your newspaper most suitable for your offer. You can experiment with a smaller display ad, which will probably not be too expensive. Thousands of newspaper readers who are not web savvy might see your ad, especially if it’s well targeted in the section most suitable for your offer. If you want to test the performance of your ad you could also offer customers who found your ad in the newspaper a special coupon. The nice thing about a regular ad is that you can have graphics as well as text!

A pen is also good for placing ads. Finding a company to handle this printing job is easy; there are thousands of places that will do good designs for your business. Once you start distributing them you will quickly find out how easy they are to get rid of. You can pass them out to people when you are riding on public transportation, if you ride it at all. Leave some next to the napkins and straws next time you visit a fast food restaurant like McDonald’s. Stop by your local library and leave some at the tables and pass them out to people there. You will be out of pens before you know it!.

Why Still Use Offline Marketing

The methods that I listed above don’t even scratch the surface of offline marketing. Offline advertising does not have to be limited to just a few venues. With offline marketing you can get more exposure than you have ever dreamed about getting from the internet. Nowadays, there are senior citizens taking classes, hosted by the public library and other organizations, that are teaching them to use the internet; you can reach people like this with offline marketing. If you can learn to use other mediums along with the internet to create a far reaching system then you are starting to get a feel of what marketing is all about. As made clear throughout this thread; you must look for new traffic sources. Just give offline marketing a try; you just might add a few zeros to your bank account.

Having Sound Business Ethics

The past three years, as of the time of this writing, has seen many headlines in the news where business ethics were obviously lacking. There is the possibility that it is simply the same as it has always been, but appears to be worse. Over the last few hundred years, this has been a very common topic in relation to business in the world. Every business can choose to do things the right way, or go a completely different direction.

Good Business Ethics

Good business ethics is something that is handled differently depending upon the size of the business. There is quite a bit more stress and tension with larger businesses, opposed to small ones. Making a choice, and going with your decision, is all you can do.

There is actually a trickling down, from upper management to the workers, based upon their beliefs and attitudes in regard to business. Even if your workers do not have very high ethical standards, their conduct while at work should be somewhat ethical while on the job. So when you have ethical standards set up, it can help in such situations so that moral and ethical issues are handled appropriately. From time to time, ethical issues will arise with your workers. It is bound to happen. Without a doubt, these problems will have to be handle when they manifest. These problems will be very easy to handle, as long as the company has ethical standards set up to handle these issues.

Maintaining Positive Image

Sometimes companies will have stated ethical positions on certain issues, it will make decisions which are obviously opposing to what they said to be a standard that they hold dear. This is nothing new, and the general public has lost much faith in the words uttered by corporations. Living by their stated standards, many companies have found significant advantages to sticking with their positive moral decisions. This type of business will be able to maintain a positive public image which has both real and intangible benefits. Customers are more than likely to remain with the company that makes such ethical and positive decisions. They will also see word-of-mouth advertising shoot up, and their profits also rise accordingly. Simply stated, companies will reap what they sow due to this cause and effect.

Customer Loyalty

Companies are always assessed (in regard to operations) by the customers that it has. Customer loyalty has declined, for many businesses, over the last few years. Assuming pricing remains constant with competition, there must be other factors affecting loyalty. Who they choose (meaning the customer) to do business with often has to do with how much integrity they perceive a company to have.

A business that is viewed as acting irresponsibly will suffer some loss in repeat business. Companies need to be very aware of their public relations, as well as their corporate image in the world today. As long as you’re business has ethics geared for business, your company will do well. Keeping to good ethics in your business is a matter of deciding to do it. All you have to do is make the choice and then have the faith that your business and you will be able to deal with any problems. Belief and bravery will also be required.