search engine optimization

Getting Google to Love Your Website – The Basics

Let’s face it – Google is the most important search engine in the world. Millions of people utilize Google for research daily. It is not good news for you if Google has not indexed and given a ranking to your website for your specified keywords. Google does not work like other search engines. This is the reason that you should make sure that Google likes your website. It will always serve a good purpose in the end to be in Google’s good graces. The article below talks about three unique tips to help you make Google fall in love with your website.

One of the most things that Google likes is content. You can’t have bad content or worse, duplicate content lifted off from another website. Your content has to always be your own and help other people as well. Google Panda has a lot to do with it being hard to create good content. Google is expecting you to produce only top notch content. Google will not approve of low quality content. The only way to get top notch rankings from Google will be if you write good content.

Increasing your page rank is one of the key factors that will help you get ranked in Google. So ensure that your backlinks come from sites that have high rankings. Make sure that they have something very relevant to do with your site. You should get your backlinks from sites that do not matter. Although it really would not matter if the website had a high ranking, you really should make sure that it is related. Google likes for things to be relevant. Basically, when you get backlinks from sites that have a high ranking, this will mean that your site will get a high page rank as well.

Do you have a dedicated page for a sitemap, linking to every internal page on your website? If not, do so because it’s really important in the eyes of Google. Your sitemap needs to be well-organized.

Google is able to locate all the pages you have on your site more easily if you have a sitemap. You’ll also find other search engines will be able to crawl your site more effectively. If you’ve used WordPress to create your site, there’s a simple plugin you can use that will build a sitemap for you. It’s as easy as a few clicks, and you’re done.

Plenty of websites receive free traffic from Google and they’re thrilled. Why wouldn’t they be happy?

After all, they’re receiving huge amounts of traffic and highly targeted visitors that cost them absolutely nothing. If you’re keen to see this kind of traffic arriving from Google, keep these tips in mind. The results won’t be immediate, but you will see things improve as time goes on. It’s really worth it to put your efforts into optimizing your site for Google. You’ll see better search engine rankings and more traffic as a result.

Beating Your Competitors With These Local SEO Methods

Few things compare to times when business is booming and you’re able to reach more of your local potential customers. If your offline business can benefit from local search engine traffic, then you should take advantage of it right away. If that’s something that appeals to you, then what you need to do is local SEO, or search engine optimization. Continue reading on as we explore three methods of local SEO, and you’ll like what you discover.

Your profile, for your offline business, is really very important to have, and you should make one at Google, Yahoo, and Bing. The first thing is registering and creating your profile, but before it gets listed they’ll need to verify your offline business address by phone or mail. When you’re doing this, you’ll see that there are not a whole lot of business profiles listed. Local search can be quite effective, and your business profile will help your overall local search optimization.

You should ask for reviews openly if you want your site to become well-known on a local level. If you shy away from this strategy, you will be missing out on a lot of great strategies. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. So, why shouldn’t you enjoy all the advantages of this technique?

It’s simply a matter of taking the time to ask your customers personally for a review. Now, that doesn’t mean you have to go out there and do it on a one to one basis. “We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local,” is an effective message you could post. This request can be put in your email signatures, on your thank you page – which they see after signing you for a newsletter or contacting you – or on your website. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.

If you want, you can also put the address for your business prominently on your web pages, and sometimes people put it in their header graphic. This is a courtesy for your visitors, and they’ll be able to see where you are without navigating away. These are the kinds of small details that will help you.

All in all, from the above article we come to understand that local SEO is really important if you want to drive traffic from that is localized and converts well. The biggest benefit local SEO has is that it is easy to rank because you aren’t competing against sites from all over the world.