It’s amazing how most people aren’t familiar with the term SEO copywriting; even though it’s one of the most widely used marketing tools today. SEO copywriting is being currently used by many online businesses and individuals all over the world to create content that is suitable for the search engines and at the same time helps the human reader. This art form entails writing convincing and creative copy for a website that serves many different purposes. First off, the main element of SEO copywriting is using the appropriate keywords to help you rank better in the search engines in your niche. There are many sources these keywords can come from, from content related to the website’s name to content people may be searching for online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.
The very first rule when it comes to SEO copywriting is you must develop high quality content that readers connect with. Content will always dominate the other areas of a website, and that’s why content has always been king. The major search engines, such as Google, value useful content that is well written and properly structured. The ideal situation is when your readers find high value in your content, link to it, and then tell others by word of mouth. What you want is for Google to see many backlinks to your site so that you’ll rank higher and get even more exposure. The best tip anyone can give you is to use variations on keywords while also keeping the content relevant to the title. Therefore, if your content has keywords that repeat, the search engines will see the articles as not very informative. What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic.
Google uses LSI, or Latent Semantic Indexing, to determine how valuable a piece of content is. This is why you want to make use of synonyms of keywords along with the keywords you’re aiming for. The text you have on your homepage should be enough to get you the best results with search engines. Not only the homepage but all the important sections of your site should be descriptive with a good amount of text. Search engines ideally require 400-500 words of relevant text on a web page so they can figure the keyword relevance. In the beginning of the page, you must have text that contains all the main keywords, since search engines typically won’t go too far down the page. That’s why you’ll want to provide them with your keywords in the initial text itself.
Don’t use frames on your site, because they’re useless when it comes to SEO. Most search engines won’t identify pages with frames because frames aren’t user friendly and they make page navigation difficult. They offer no chance for your site to get indexed and ranked with the search engines. If you do use frames, only your homepage will get indexed. To put it more simply, frames serve no purpose so it’s best not to use them. Check out Net-defender.net for more tips.
It’s a logical conclusion, then, that SEO copywriting offers many benefits, but it must be done correctly if you don’t want to be banned by the search engines.