When you spend enough time online and working within Internet business you will see all sorts of spectacular failures. In fact, if you think about it, the failures of others make almost the best learning opportunities. On the other hand, you need to get to a place where you recognize something as being a costly error. Dropping the ball on your website’s title tags is inexcusable–that’s how important they are.

It wasn’t so long ago that the title tags on your website were built completely for SEO and search engines (and search marketing). But that is really no longer the case in terms of being exclusively for that. Social media is the reason that this has happened. For example, whenever a website is shared through social media, what do you think shows up on the page? That’s right: the title tag and that’s the reason you need to make sure that the title tag is a relevant keyword phrase for that specific page or for your home page. It’s also important to note (and this is also about the title tag’s original intention) that Google weighs each mention of your page on social media in terms of how to rank your website.

A mistake that many novices make, especially when it comes to SEO and using title tags, is to place their URL in the title tag itself. This mistake is sometimes made throughout the entire website or blog. This is not really a great way to optimize your website at all. You will see your SEO score go down the drain when you do this. Each aspect of your website is measured and given an SEO value or score. You will be penalized for the smallest infractions, including forgetting to add simple SEO aspects to your website.

You may find it very easy to avoid on page factor mistakes, if you have the right knowledge, 100% of the time. We know beginners are trying and well-meaning, plus if you do not know about something then you do not know. Specifically, you should never use “Home Page” in the title tag – a very common newbie mistake! For the most part, the first page of a website typically does not have this error on it. But you will see it and so that means people do not know about it. Home Page in the title tag is not a keyword, unless you are optimizing for it which seems very unlikely. So just do yourself a favor and don’t do it. It is possible to benefit from SEO when trying to rank in the search engines, but there are other ways to do this as well. Doing site building and marketing can be done in a variety of ways including article syndication and content marketing, two things that worked very well in regard to getting traffic.