Planning A Successful Business Blog

Although it is good to know how to use widgets and other settings on your blog theme, but before you upload it, everything really needs to be in place. You have probably had to rearrange things yourself, so you probably know what we are referencing.

Plan Ahead

Once your blog has been up for some time, you can cause a lot of issues with your ranking if you decide to change the navigation. To avoid these problems, you need to plan accordingly before you ever launch.

People that use free blog themes usually do so because of financial concerns or constraints. But there are many serious negatives when you go with a free theme. Typically, free themes are not updated, nor do they look very good. If you can find one that is professional-looking and is updated regularly, it would be okay to use. Despite the fact that premium themes cost money, this is certainly the direction you want to go in.

Website Theme

A great choice for you, on the other hand, might be the default WordPress theme or something other than WordPress. Should you decide to use WordPress themes, then you need to do a crash course on exactly how to use them. You can begin researching themes to use after you get a better idea of how to use them. How to do your new business will be the subject of ridicule and scrutiny by those who have different opinions, or those who simply just want to argue. For instance, you might want to start with a particular niche and then sell a product. People sometimes choose a particular product, or service that they want to offer, and then market these things to a niche audience.

Regardless of which direction you go in, you need to know what to do, and how to do this the right way. Many experienced marketers prefer finding a good market, or niche, that has extra money and likes to spend it. Finding something to sell these types of markets is always quite easy to do. Choose your products and services wisely! You want to choose the right ones in order to make a profit.

Post Categories

Once the categories are set up, then you will need to fill the categories with posts that you create. Deciding on what to post is the tricky part, something that newbies often have problems with. You may want to quit before you ever get going, especially if writing articles is not your cup of tea. By looking at each keyword phrase related to the category, you can get started. Before you post, make sure that your content relates to the category you are publishing it in. The research that you do, if it focuses on the keyword phrase for the category, should lead you to relevant content to write about. It’s always a good idea to get as much information as possible related to each post that you’re going to create now and in the future.

When you create a thoughtful and accurate plan for a blog, you’ll be laying a solid foundation for success. This is very well known and not in dispute among experienced blog builders. People who have been around the IM block know from experience how painful some mistakes can be.

SEO Techniques You Want to Avoid

SEO can get tricky and certain things that seem like they will help your rankings will actually hurt them. If you want to get free targeted traffic to your site then you must understand SEO. The internet is a world in itself and millions of people enter it to find information that they are desperate the get their hands on. Search engine traffic can literally bring millions of visitors to your site so it doesn’t make much business sense to ignore it.

Getting good search engine ranking is equal to money in the bank. With SEO there are certain practices that you never want to apply to your site and we are going to tell you a few. For some reason, many internet marketers believe that SEO is a bag of tricks that is updated every month, in fact, it is the opposite.

Neglecting O-page SEO

The most common blunder is neglecting on-site SEO. For something that people have complete control over; it’s shocking that so many neglect it. On-page SEO is basically how everything on your site is organized. On-site navigation is actually the easy part of SEO, you want to pay attention to your navigation, ALT tags, header tags, and file names. Each on-page element should contain your main keywords. The search engines are big on creating the best experience for their users and on-site optimization helps with it tremendously. These are very basic on-page SEO methods that will be implemented by your competing sites, so it’s always good to stay ahead.

Faulty Internal Linking

Faulty internal linking is a huge mistake that even many marketers don’t know they are making. Your site’s internal linking is all in your hands and it is an additional factor that you have 100% control over. This strategy is often overlooked by many as people focus more on the outbound links. But when you put everything in place, you’ll see great results. And what makes it so great is that these are permanent results, not temporary. A perfect example of a good internal linking structure is Wikipedia; notice how they have all of these links that send you to a page with a similar topic?

Black Hat Techniques

Consultants who practice SEO and aren’t ethical need to be avoided. Nowadays, you find a number of companies who aim at providing SEO services. Most of these companies are ok to work with, but some of the companies use black hat techniques, or techniques that don’t work within ethical boundaries. The search engines could ban your site and you wouldn’t even realize it until later. So if you plan to work with SEO consultants, only hire the ones whose reputations precede them and who will give you progress updates on a regular basis. The more they reveal to you the better they’ll be.

Just stay away from too much flashiness on your page and use ALT tags on your images whenever you can. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.