Ensuring Social Media Marketing Success

Social media is the latest revolution taking over the web. This is more than just another fad, it isn’t going to go away any time soon. If you aren’t part of the social media revolution then you really are missing out on something. There is something that web users just find appealing about social media. It might have something to do with the fact that it gives you the opportunity to make immediate connections. Or it’s just the fun of staying in touch on a regular basis. Whatever the reason is, social media marketing is not going anywhere. If you fail to make use of it, you’re going to miss out on something that is really important. Here are three key factors that you should keep in mind when working with social media…

Build Relationships

When you want to leverage the power of social media through Facebook it is important to be as active as possible on the site. If you want to use social media for marketing, you need to make connections and build relationships. If you are hoping to create momentum through your social media marketing, you need to be as active as humanly possible. This applies especially when you’re on a site like Facebook. Your Facebook page can go dormant and stay that way if you’re not active. You will need to keep breathing life into that page in order to make things continue to happen. Or else your fans can very easily forget who you are and unlike your page.

Fresh Content

Being able to create content consistently is important when you are practicing social media marketing. You cannot slow down when you produce new content. The minute you let yourself slow down your content production you’re going to lose the momentum you’ve worked so hard to build and that is never a good thing. The long term success that you achieve with social media marketing completely depends on your consistency. If you are a company owner and have a full time batch of employees it can definitely be a good idea to pay someone to do the job for you. No matter how, always try to be as consistent as possible. Period.

Use Videos

How can you ignore video when you’re doing social media marketing? Every day more video gets uploaded to the worldwide web. But a lot of it is junk. When you contribute something that has real value, nothing can compare to it. You should try to use the sites like YouTube so that you can give your video content the target audience it deserves. And these days it’s pretty easy to make videos. You just need to create a plan for your content. It doesn’t matter how you do this but you’ll see significantly better results when you actually plan out your videos before you upload them to the server. Growing your social media presence is all about knowing in what direction you’re headed. If you aren’t able to focus your efforts on just this one thing, the rest of your plans will fall apart. If you want to get the most out of your social media marketing, it’s important to give your web based social network what it wants. There is no definitively “done” point for a social media marketing campaign. You can’t make them limited. You must truly understand the direction in which you are hoping to go so that you can be sure that you consistently work to get there. Seriously.

SEO Mistakes That Will Kill Your Ranking

Have you been giving it all you’ve got just to gain your site a few ranks when it comes to the search engines? Why aren’t you getting ranked higher, then? Many new webmasters who try to optimize their site for the search engines forget the basic rules that they need to keep in mind. The ranking rules search engines use are always being reworked and so the ways to get websites optimized for ranking well are never the same. If you want to stay ahead of the crowd and see your site on the first page of Google, you need to avoid making the following mistakes. Avoiding these mistakes will increase your chances for success, even if you don’ t have money to invest.

Broad Keywords

The first mistake many webmasters tend to make when trying SEO is they stuff their content with too many vague keywords. It is a true statement that SEO requires keywords, but too many keywords can get you penalized by the search engines because they’ll think you’re just spamming with your site. This will cause your website to decline in the rankings and that also means you will achieve fewer visitors to your site. It’s also not appealing to your visitors because they only like sites that make sense and are helpful.

Choosing the wrong keywords is another mistake that webmasters make. Keywords are important because they are the searcher’s way of telling you what he is looking for. The traffic you get isn’t much targeted, which means it doesn’t convert and give results. Your focus should be on keywords that are popular among searchers. You have to learn to do keyword research correctly because without it the rest of your SEO efforts will not hold up. All you need to do is find keywords that are being searched for and give preference to ones with less competition. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.

Unethical Practices

Avoid shady SEO consultants who indulge into unethical practices. There are lots of companies that offer SEO services. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. Search engines are notorious for banning sites with no notice. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. Nothing should ever be hidden from you when it comes to them.

Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. While so-called ‘blackhat’ tactics might promise you instant results for improving your search engine rankings, they’re not considered long-term methods that you can count on. Try to focus on using Whitehat SEO techniques that are more reliable in terms of improving your search engine rankings, bringing in plenty of targeted traffic and won’t get you banned for your efforts.

This entry was posted in SEO.