Have you been giving it all you’ve got just to gain your site a few ranks when it comes to the search engines? Why aren’t you getting ranked higher, then? Many new webmasters who try to optimize their site for the search engines forget the basic rules that they need to keep in mind. The ranking rules search engines use are always being reworked and so the ways to get websites optimized for ranking well are never the same. If you want to stay ahead of the crowd and see your site on the first page of Google, you need to avoid making the following mistakes. Avoiding these mistakes will increase your chances for success, even if you don’ t have money to invest.

Broad Keywords

The first mistake many webmasters tend to make when trying SEO is they stuff their content with too many vague keywords. It is a true statement that SEO requires keywords, but too many keywords can get you penalized by the search engines because they’ll think you’re just spamming with your site. This will cause your website to decline in the rankings and that also means you will achieve fewer visitors to your site. It’s also not appealing to your visitors because they only like sites that make sense and are helpful.

Choosing the wrong keywords is another mistake that webmasters make. Keywords are important because they are the searcher’s way of telling you what he is looking for. The traffic you get isn’t much targeted, which means it doesn’t convert and give results. Your focus should be on keywords that are popular among searchers. You have to learn to do keyword research correctly because without it the rest of your SEO efforts will not hold up. All you need to do is find keywords that are being searched for and give preference to ones with less competition. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.

Unethical Practices

Avoid shady SEO consultants who indulge into unethical practices. There are lots of companies that offer SEO services. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. Search engines are notorious for banning sites with no notice. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. Nothing should ever be hidden from you when it comes to them.

Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. While so-called ‘blackhat’ tactics might promise you instant results for improving your search engine rankings, they’re not considered long-term methods that you can count on. Try to focus on using Whitehat SEO techniques that are more reliable in terms of improving your search engine rankings, bringing in plenty of targeted traffic and won’t get you banned for your efforts.

It’s amazing how most people aren’t familiar with the term SEO copywriting; even though it’s one of the most widely used marketing tools today. SEO copywriting is being currently used by many online businesses and individuals all over the world to create content that is suitable for the search engines and at the same time helps the human reader. This art form entails writing convincing and creative copy for a website that serves many different purposes. First off, the main element of SEO copywriting is using the appropriate keywords to help you rank better in the search engines in your niche. There are many sources these keywords can come from, from content related to the website’s name to content people may be searching for online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.

The very first rule when it comes to SEO copywriting is you must develop high quality content that readers connect with. Content will always dominate the other areas of a website, and that’s why content has always been king. The major search engines, such as Google, value useful content that is well written and properly structured. The ideal situation is when your readers find high value in your content, link to it, and then tell others by word of mouth. What you want is for Google to see many backlinks to your site so that you’ll rank higher and get even more exposure. The best tip anyone can give you is to use variations on keywords while also keeping the content relevant to the title. Therefore, if your content has keywords that repeat, the search engines will see the articles as not very informative. What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic.

Google uses LSI, or Latent Semantic Indexing, to determine how valuable a piece of content is. This is why you want to make use of synonyms of keywords along with the keywords you’re aiming for. The text you have on your homepage should be enough to get you the best results with search engines. Not only the homepage but all the important sections of your site should be descriptive with a good amount of text. Search engines ideally require 400-500 words of relevant text on a web page so they can figure the keyword relevance. In the beginning of the page, you must have text that contains all the main keywords, since search engines typically won’t go too far down the page. That’s why you’ll want to provide them with your keywords in the initial text itself.

Don’t use frames on your site, because they’re useless when it comes to SEO. Most search engines won’t identify pages with frames because frames aren’t user friendly and they make page navigation difficult. They offer no chance for your site to get indexed and ranked with the search engines. If you do use frames, only your homepage will get indexed. To put it more simply, frames serve no purpose so it’s best not to use them. Check out Net-defender.net for more tips.

It’s a logical conclusion, then, that SEO copywriting offers many benefits, but it must be done correctly if you don’t want to be banned by the search engines.