Social media is the latest revolution taking over the web. This is more than just another fad, it isn’t going to go away any time soon. If you aren’t part of the social media revolution then you really are missing out on something. There is something that web users just find appealing about social media. It might have something to do with the fact that it gives you the opportunity to make immediate connections. Or it’s just the fun of staying in touch on a regular basis. Whatever the reason is, social media marketing is not going anywhere. If you fail to make use of it, you’re going to miss out on something that is really important. Here are three key factors that you should keep in mind when working with social media…

Build Relationships

When you want to leverage the power of social media through Facebook it is important to be as active as possible on the site. If you want to use social media for marketing, you need to make connections and build relationships. If you are hoping to create momentum through your social media marketing, you need to be as active as humanly possible. This applies especially when you’re on a site like Facebook. Your Facebook page can go dormant and stay that way if you’re not active. You will need to keep breathing life into that page in order to make things continue to happen. Or else your fans can very easily forget who you are and unlike your page.

Fresh Content

Being able to create content consistently is important when you are practicing social media marketing. You cannot slow down when you produce new content. The minute you let yourself slow down your content production you’re going to lose the momentum you’ve worked so hard to build and that is never a good thing. The long term success that you achieve with social media marketing completely depends on your consistency. If you are a company owner and have a full time batch of employees it can definitely be a good idea to pay someone to do the job for you. No matter how, always try to be as consistent as possible. Period.

Use Videos

How can you ignore video when you’re doing social media marketing? Every day more video gets uploaded to the worldwide web. But a lot of it is junk. When you contribute something that has real value, nothing can compare to it. You should try to use the sites like YouTube so that you can give your video content the target audience it deserves. And these days it’s pretty easy to make videos. You just need to create a plan for your content. It doesn’t matter how you do this but you’ll see significantly better results when you actually plan out your videos before you upload them to the server. Growing your social media presence is all about knowing in what direction you’re headed. If you aren’t able to focus your efforts on just this one thing, the rest of your plans will fall apart. If you want to get the most out of your social media marketing, it’s important to give your web based social network what it wants. There is no definitively “done” point for a social media marketing campaign. You can’t make them limited. You must truly understand the direction in which you are hoping to go so that you can be sure that you consistently work to get there. Seriously.

When you spend enough time online and working within Internet business you will see all sorts of spectacular failures. In fact, if you think about it, the failures of others make almost the best learning opportunities. On the other hand, you need to get to a place where you recognize something as being a costly error. Dropping the ball on your website’s title tags is inexcusable–that’s how important they are.

It wasn’t so long ago that the title tags on your website were built completely for SEO and search engines (and search marketing). But that is really no longer the case in terms of being exclusively for that. Social media is the reason that this has happened. For example, whenever a website is shared through social media, what do you think shows up on the page? That’s right: the title tag and that’s the reason you need to make sure that the title tag is a relevant keyword phrase for that specific page or for your home page. It’s also important to note (and this is also about the title tag’s original intention) that Google weighs each mention of your page on social media in terms of how to rank your website.

A mistake that many novices make, especially when it comes to SEO and using title tags, is to place their URL in the title tag itself. This mistake is sometimes made throughout the entire website or blog. This is not really a great way to optimize your website at all. You will see your SEO score go down the drain when you do this. Each aspect of your website is measured and given an SEO value or score. You will be penalized for the smallest infractions, including forgetting to add simple SEO aspects to your website.

You may find it very easy to avoid on page factor mistakes, if you have the right knowledge, 100% of the time. We know beginners are trying and well-meaning, plus if you do not know about something then you do not know. Specifically, you should never use “Home Page” in the title tag – a very common newbie mistake! For the most part, the first page of a website typically does not have this error on it. But you will see it and so that means people do not know about it. Home Page in the title tag is not a keyword, unless you are optimizing for it which seems very unlikely. So just do yourself a favor and don’t do it. It is possible to benefit from SEO when trying to rank in the search engines, but there are other ways to do this as well. Doing site building and marketing can be done in a variety of ways including article syndication and content marketing, two things that worked very well in regard to getting traffic.