Although we conduct business online; that does not mean that all of your marketing efforts should be limited to the internet. This trap is an easy one to get caught in because you can get comfortable working solely from your computer and then decide to only look for new traffic sources and customers on the internet. Marketing on the internet is becoming more competitive as we speak. Offline marketing is an excellent way for giving people an online resource that they can turn to. It’s easy, just get your site’s link in front of their eyes. Next, we are going to describe a few of the methods that you can immediately start using.
Advertise your business on your car. You don’t have to paint your car all over like those Yahoo and Red Bull-mobiles you see driving around. Making extreme changes to your car will get you the attention that you are after but things like local law may come into play. Say for instance, you don’t want to attach a display on the side of your car; then you can always make use of bumper stickers. Just be sure to include your site’s URL. Don’t forget about using window stickers. Stickers can be a lot more powerful than you think; if you add the right message then you can pass it out to others that identify with is and would be happy to display the sticker and you URL on their bumpers.
Regular newspaper advertising is a fantastic marketing option. Consider placing a small advertisement in the section of your newspaper most suitable for your offer. You can experiment with a smaller display ad, which will probably not be too expensive. Thousands of newspaper readers who are not web savvy might see your ad, especially if it’s well targeted in the section most suitable for your offer. If you want to test the performance of your ad you could also offer customers who found your ad in the newspaper a special coupon. The nice thing about a regular ad is that you can have graphics as well as text!
A pen is also good for placing ads. Finding a company to handle this printing job is easy; there are thousands of places that will do good designs for your business. Once you start distributing them you will quickly find out how easy they are to get rid of. You can pass them out to people when you are riding on public transportation, if you ride it at all. Leave some next to the napkins and straws next time you visit a fast food restaurant like McDonald’s. Stop by your local library and leave some at the tables and pass them out to people there. You will be out of pens before you know it!.
Why Still Use Offline Marketing
The methods that I listed above don’t even scratch the surface of offline marketing. Offline advertising does not have to be limited to just a few venues. With offline marketing you can get more exposure than you have ever dreamed about getting from the internet. Nowadays, there are senior citizens taking classes, hosted by the public library and other organizations, that are teaching them to use the internet; you can reach people like this with offline marketing. If you can learn to use other mediums along with the internet to create a far reaching system then you are starting to get a feel of what marketing is all about. As made clear throughout this thread; you must look for new traffic sources. Just give offline marketing a try; you just might add a few zeros to your bank account.