Internet marketers today have become very intelligent at mixing the most feasible trends in marketing. Doing so, they have managed to stabilize a connection between the buyers and their products or services. But it’s not just the whizzes at online business or marketing that has employed the viable mixture of media. Even regular businesses, small and large alike, are also doing the same. This endeavor has become a profitable course for them, as well as getting them a good edge in the competition.
To better understand internet marketing media means further knowing what type or types to use to have better content. Missing out on what these forms of media on the other hand, would likely lead to unkempt business. So here’s helpful information that every online business should know.
What Are The Types of Internet Marketing Media?
• Paid Media. Considered a highly advantageous medium in marketing, this can be simply implemented by displaying advertisements, sponsorships and pay per clicks. Another good thing about paid media is it can be carried on at the same intensity as it is noted in the demand for it. Being so, the business owner has great control of this media. Previously considered as “old school” advertising, the rise of social networking sites such as Twitter and Facebook erased its so-called traditional image. Today, being present – or having active, lively accounts – at these social networking sites dictates a business’ online presence. The thing is, paid media means expense on the part of businesses. But with such investment comes heightened brand and content marketing results.
• Owned Media. The most popular example to clarify what owned media is would be having a website. Following that would be having blogs, social networking site accounts, newsletters and other mini-sites. Having all these means a healthy content marketing that only needs to be pushed and bitten by people. Because it is content that engages these potential customers, having that full control of owned media gives business that advantage. It is content as well that would be optimized in both social and search channels, putting any business at a clear edge when fully implemented. Not to mention, branding is fully maximized with this type of media, along with long-term and solid benefits.
• Shared Media. When a business puts in productive hours at social web, a huge chunk of the ultimate goal is already achieved. This is because it is in the social sphere that there is interaction, spread of information and establishment of expertise. Think about how videos become viral on YouTube or how many thousands of Facebook users are likely to share information.
There are also internet marketing gurus who are keen on adding earned media as another type that’s on equal footing with the three. It’s more about highlighting the results of public relations, both online and not, and achieving branding goals. Note that earned media is more of “word of the mouth” where businesses expect information to spread like wildfire the traditional way. But of course, this can happen nowadays with the help of other media, such as social networking.
How to Mix These Media
Now the next step is on how to develop a profitable scheme of mixing these media types. Most definitely, all can be employed at the same time. But if your business is just starting up, the way to go would be shared and owned media. Other small, startup online endeavors however are keen on using paid media, pairing it with owned media. But the cases are few and far between. In most instances, the most feasible step would be to have a website that’s greatly managed in terms of content, and then actively shared in the social web.
The thing is, it’s all up to you to decide how to go about your mixing of various media. Your business would have a different target and structure that would mean specific needs. So try to study your marketing plan and determine whether you’re capable of employing all three media. Also, make sure that you have the expertise – or help from others – in implementing all these.
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