It’s amazing how most people aren’t familiar with the term SEO copywriting; even though it’s one of the most widely used marketing tools today. SEO copywriting is being currently used by many online businesses and individuals all over the world to create content that is suitable for the search engines and at the same time helps the human reader. This art form entails writing convincing and creative copy for a website that serves many different purposes. First off, the main element of SEO copywriting is using the appropriate keywords to help you rank better in the search engines in your niche. There are many sources these keywords can come from, from content related to the website’s name to content people may be searching for online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.
The very first rule when it comes to SEO copywriting is you must develop high quality content that readers connect with. Content will always dominate the other areas of a website, and that’s why content has always been king. The major search engines, such as Google, value useful content that is well written and properly structured. The ideal situation is when your readers find high value in your content, link to it, and then tell others by word of mouth. What you want is for Google to see many backlinks to your site so that you’ll rank higher and get even more exposure. The best tip anyone can give you is to use variations on keywords while also keeping the content relevant to the title. Therefore, if your content has keywords that repeat, the search engines will see the articles as not very informative. What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic.
Google uses LSI, or Latent Semantic Indexing, to determine how valuable a piece of content is. This is why you want to make use of synonyms of keywords along with the keywords you’re aiming for. The text you have on your homepage should be enough to get you the best results with search engines. Not only the homepage but all the important sections of your site should be descriptive with a good amount of text. Search engines ideally require 400-500 words of relevant text on a web page so they can figure the keyword relevance. In the beginning of the page, you must have text that contains all the main keywords, since search engines typically won’t go too far down the page. That’s why you’ll want to provide them with your keywords in the initial text itself.
Don’t use frames on your site, because they’re useless when it comes to SEO. Most search engines won’t identify pages with frames because frames aren’t user friendly and they make page navigation difficult. They offer no chance for your site to get indexed and ranked with the search engines. If you do use frames, only your homepage will get indexed. To put it more simply, frames serve no purpose so it’s best not to use them. Check out Net-defender.net for more tips.
It’s a logical conclusion, then, that SEO copywriting offers many benefits, but it must be done correctly if you don’t want to be banned by the search engines.
Although we conduct business online; that does not mean that all of your marketing efforts should be limited to the internet. This trap is an easy one to get caught in because you can get comfortable working solely from your computer and then decide to only look for new traffic sources and customers on the internet. This is one of the worst things that you can do for your business! You are leaving a lot of money on the table by not taking advantage of offline marketing. All you is need to do is make your website’s link visible for them to see. Here are a few tips to help you market your online business to offline clients.
Flier distribution is very powerful but you need to know what your local laws say about it. Is it allowed to put one on your people’s doors? Is putting a flier underneath a car’s windshield wiper prohibited? The law part is out of the way, now it is time to get to work by printing some simple fliers out on your desktop (you can do a search online or go to your local library to learn how); if you don’t have the time then just outsource the job to a small business or a freelancer, these types of products don’t cost much. If you really your to ramp up this technique then you can hire some teenagers or someone off of Craigslist to assist you. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!
In addition to classifieds, another great offline marketing option is display ads in newspapers. Go through your local newspaper and ask yourself where a small ad might be effective. A small ad that is only a few inches square shouldn’t cost you too much money. Make sure your ad is placed in the best section of the paper for what you are offering; in this way you can be found by droves of people who would never have seen an online ad. One trick you can use to track the effectiveness of your ad is to offer people who see the ad in the paper a coupon code they can use to purchase from you. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!
Start strategically making use of pens. You can easily find a company that specializes in printing customized items to design the pens for you. Get several dozen made because they are easy to distribute. A “sneaky” method of getting rid of them is to “accidentally” leave it behind at the check-out counter when signing a check. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria. Stop by your local library and leave some at the tables and pass them out to people there. Who wouldn’t accept a free pen!
Offline marketing goes a lot deeper than this. Offline advertising does not have to be limited to just a few venues. With a little creativity, you can market your business to anybody! Most people don’t like to do business online but perhaps you can advertise a product or service that is in demand but not easy to come by in the local area. The truth of the matter is that the internet only represents a small portion of the big picture. You are only hurting your revenue when you decide to focus strictly on the internet for advertising. If you want to join to ranks of the marketing elite then you should give offline marketing some serious consideration.