When you spend enough time online and working within Internet business you will see all sorts of spectacular failures. In fact, if you think about it, the failures of others make almost the best learning opportunities. On the other hand, you need to get to a place where you recognize something as being a costly error. Dropping the ball on your website’s title tags is inexcusable–that’s how important they are.
It wasn’t so long ago that the title tags on your website were built completely for SEO and search engines (and search marketing). But that is really no longer the case in terms of being exclusively for that. Social media is the reason that this has happened. For example, whenever a website is shared through social media, what do you think shows up on the page? That’s right: the title tag and that’s the reason you need to make sure that the title tag is a relevant keyword phrase for that specific page or for your home page. It’s also important to note (and this is also about the title tag’s original intention) that Google weighs each mention of your page on social media in terms of how to rank your website.
A mistake that many novices make, especially when it comes to SEO and using title tags, is to place their URL in the title tag itself. This mistake is sometimes made throughout the entire website or blog. This is not really a great way to optimize your website at all. You will see your SEO score go down the drain when you do this. Each aspect of your website is measured and given an SEO value or score. You will be penalized for the smallest infractions, including forgetting to add simple SEO aspects to your website.
You may find it very easy to avoid on page factor mistakes, if you have the right knowledge, 100% of the time. We know beginners are trying and well-meaning, plus if you do not know about something then you do not know. Specifically, you should never use “Home Page” in the title tag – a very common newbie mistake! For the most part, the first page of a website typically does not have this error on it. But you will see it and so that means people do not know about it. Home Page in the title tag is not a keyword, unless you are optimizing for it which seems very unlikely. So just do yourself a favor and don’t do it. It is possible to benefit from SEO when trying to rank in the search engines, but there are other ways to do this as well. Doing site building and marketing can be done in a variety of ways including article syndication and content marketing, two things that worked very well in regard to getting traffic.
Direct mail used to be very popular, yet with the advent of Internet Marketing, few people actually consider doing this. If you have never considered this, it really isn’t a problem. This is something that most Internet Marketers have done. The truth is though, that even if most of your business is based on the web, there are still offline methods that you can use to attract clients and customers. The use of direct mail is one of the ways you do this. You really can use direct mail to do this – but is it hard to do? It is actually the opposite! It takes a lot of work to create a successful direct marketing campaign. In the following article, we will show you a few direct mail campaign tips that you can use to be successful your first time round.
When you create your direct mail piece, you still need to add a call to action, just as you would with any form of online marketing. Of course, there are times when direct mail can be used solely to introduce your business or to promote a particular special deal you offer. However, without a strong call to action, people are likely to just throw it away unread. Every piece of direct mail you send out needs to be sent with a purpose in mind-getting people to sign up for your email list, getting people to buy a product or to contact you for more information about your services, etc. Make sure that purpose is communicated well.
Even direct mail needs to have attention grabbing headlines. This is an undeniable fact. The right headline can take you far just like it will with an online sales page or article. It’ll be even harder for your direct mail efforts to pay off for you without one.
You can do it – even if you’ve tried to keep your direct mail piece with the format of a letter. Your headline needs to be one that is really going to get attention. Your goal is to keep them reading and then to take action so make your headline attention grabbing enough that they’ll have no choice but to keep reading. The Internet is filled with tricks and tips you can use in order to write better headlines. Make sure you take a little time to study them before you finish writing your direct mail piece.
Give your audience a free gift if you want them to really remember you. A refrigerator magnet, a bookmark-something small and light with your contact information and tagline is sufficient. You want it to be something that is useful but that doesn’t weigh down your postage fees. They might throw away the mail but they’ll be reminded of you every time they use the gift you sent. With this method of doing business you can enjoy fruits of your labor long after you’ve moved on to new and different direct mail campaigns. There are all kinds of things you can do that will greatly improve the success of your direct mail campaign. You have the power to make it easier or harder to achieve the winning results you’re after. These are just a few small steps you can take to improve your results. With a few additional tips and tricks you’ll be on your way to a truly lucrative direct mail campaign.