MEASUREMENT & REPORTING
We pride ourselves on crafting a meaningful measurement technique for each of our clients. Based on a client’s goals, needs and measures of success, we develop a model to accurately calculate the audience reach we achieve among key targets.
Ongoing reports rank results and consistently monitor media impressions attained by the client’s presence in the marketplace. Mutually agreed-upon metrics would determine return on investment. Metrics may include consumer impressions, advertising equivalency, awareness of editorial vs. paid media and possible sales volume or booking statistics.
MMG Mardiks has developed a customized “dashboard” design that incorporates all of our clients’ key metrics. Ongoing proactive recommendations are driven by ROI based on specific campaign tactics. Clients have 24/7 access to the dashboard via a secure Internet connection, along with use of external primary research as a benchmark for ROI.