WordPress has been experiencing an upsurgence in popularity with the internet marketing crowd for business websites. There’s no shortage of reasons to use WordPress in IM. There’s no charge to use it, and it’s a simple to customize and use. And there’s no need to be versed in things like CSS or HTML in order to make a great site. What’s more – you don’t have to bother with buying an expensive theme, or template. Thanks to all of the plug-ins that are available, you can get your site to look and behave however you want it to. There are so many plugins at your complete disposal that will help you with your online marketing. So let’s move quickly and discuss a few plugins that will help you with business.
For taking care of any 301 redirect issues, you should check out the Redirect plugin for that. This will also keep logs about any 404 errors and track them. There’s nothing worse than a site you really want to check out, but then you get a 404 error message and no way to see it. The plugins operation is to send your visitor (301 redirect) to a URL that you decide on in the event of a dreaded 404 error. And this is really a great way to keep visitors on your site and not lose them. There are a lot of options available with this, so you can look very professional in the event of a 404 error.
Moving on, you’ll use the WordPress Mobile Pack to format your site correctly should anyone want to look at it on their mobile phone. Cell phones are an integral aspect of our lives, so it certainly wouldn’t hurt to make your site available to cell phone browsers. One of the best features of this plug-in is that it gives site viewers an option of viewing your website with a “desktop computer display” or a “mobile browser display.” This is a feature that people may respond to because they can use whatever is comfortable for them. They have a choice and are not forced into just one thing.
Your subscribers can stay on top of your site updates when you send them messages using the plugin, SMS Text Message. It’ll install a form for people to optin to receive your messages. It’s easy to do this, visitors will simply optin with their cell phone number, and then it’s all set and they’ll get updates with text messages. This is a fantastic approach to keeping in touch with subscribers, and they’ll always know when there’s an update. Of course not very many people are going to be open to giving out their phone numbers these days so don’t be surprised if it takes you a really long time to build up your list.
As a CMS, Content Management System, WordPress is really great. It is being used for a wide number of applications such as squeeze pages, landing pages, video blogs, and more. Its flexibility and versatility allow it be customized in an endless number of ways. As an internet marketer you need a website that is fully functional and easy for you to customize. You may find WordPress to have all the solutions you’re looking for with a business website application.
One of the secrets to making your website successful is to ensure it’s as user friendly as possible. Before you can achieve this, you have to understand what makes a site have these features. Once you learn all that is involved with this, then you can go about making it happen. And another thing you should include in your efforts is testing what you do = general and specific guidelines that are well known.
Today is just the beginning of another part of your journey in online marketing, so let’s get started.
If the term “above the fold” is new to you, what we mean when we use it is the things people see immediately upon arrival on your website. This means what you see before you have to start scrolling. The area that is above the fold is where the vital information and vital elements of your page need to go. Those are the things that you almost want to force upon your visitors before they move on. It’s perfectly sensible of course and yet it’s a thing that most website owners don’t seem to understand at all. You are going to need to evaluate just how well your site does this. If you need to redesign your home page to be better here then you should do that–that is how important it all is. Always remember that the most important thing you need to do–the thing you need to do before you do anything else–is communicate what you’ve got to offer. Make sure that none of your website pages are cluttered or hard to understand. Sadly this is a place where most people miss the mark. Having too many advertisements is just one of them. They are all trying to get your visitors to look at them. What matters most, though, is that your content gets read and that is where the elements of copy come into play. You need to actually understand headlines and your copy need to be easy to scan. Site users are going to scan your copy and the manner in which it is presented is going to make them want to click on to your other pages and stay on your website. There is no such thing as too much emphasis upon the ease with which a person can skim through your website.
Content creation and other site elements are danger zones for mistake making, that’s for sure. One of the most common areas is your side bars. This is where things that also need to be promoted are going to sit–things like special offers, the opt-in boxes for your subscription list, etc. That means that it is important that your copy in these areas be as effective as you can make it. Most webmasters are going to just toss up an opt-in box and a graphic for their eBook–do not be one of them. This is something that most people are so used to seeing that they tune them out. Placing a smaller box in the side column with some copy typed in a smaller font as well as the email field is just one way to set yourself apart. Use smaller font but not too small, and write something different and compelling. Making your business blog user friendly is a high ROI effort because that’s what it can lead to. You’ll be tracking what your visitors are doing, and you should see the difference if you do things properly. It’s all up to you as to how much effort you want to put into this – so work hard on it.