As a business owner, it is in your best interest to both learn about and take on joint ventures. You can even learn enough to be an expert and a broker of them. Joint Ventures typically happen, however, because two businesses make an effort to put them together. The process can be helped along by your taking stock of your own business operations before you jump in. Then you open your awareness and look for JV candidates.
Your partner for your JV should have a service or a product that will fit together with what you have to offer but that does not compete with you or it. Think of it as milk and cookies: two things that complement but do not compete against each other. This is the way to think when you want to find future JV partners.
Joint ventures are a distinctive type of venture and you have to understand how they work. While you need plenty of persistence for any type of business, you need an extra dose with joint ventures. To be realistic, many of your attempts at reaching out to other businesses will fail. You can count on a large portion of your phone calls and emails to go unanswered. Like, sales, though, it’s a numbers game and even one success can make it all worthwhile. No matter what industry you’re in, there are many thousands of businesses who are possible partners for you. This is the nature of this method and you have find a way to deal with the rejection. Matching potential partners to your level of contribution is what you can do when looking for JVs.
Most major corporations will not want to work with an individual, or even a small business. It is not worth their time. Another example would be a midsized business ignoring a smaller business. This is just the hard facts of the business world and you have to accept it. Despite this fact, Internet marketers can still make quite a bit of money. Potential partners will only be interested if you have a stellar idea that they can see as being profitable. In most cases, JVs are just negotiated; however, there are hard-line rules that must be obeyed.
When you’ve got business contacts that can develop into potential joint ventures, you need to keep in touch with them and here are some reasons why. Call and talk to them which is easy to lead into an alliance for your JV. Just talk to them about the industry and see if the both of you are interested in the same things. This helps keep it from feeling like a joint venture in the beginning. If it’s something that can provide high value for both of you, then that is when the talks can get more serious. If you’ve gotten a great idea you don’t have to share it right away; in fact it is better to work on developing it yourself for a little while. If it has merit, then you can put it on paper and run it past the person.
Decide that you are going to do at least one joint venture this year. It’s something that you can do and once you do it, you won’t ever see your business the same way. When you keep doing them, your business and your profits will grow.
Although we conduct business online; that does not mean that all of your marketing efforts should be limited to the internet. This trap is an easy one to get caught in because you can get comfortable working solely from your computer and then decide to only look for new traffic sources and customers on the internet. This is one of the worst things that you can do for your business! You are leaving a lot of money on the table by not taking advantage of offline marketing. All you is need to do is make your website’s link visible for them to see. Here are a few tips to help you market your online business to offline clients.
Flier distribution is very powerful but you need to know what your local laws say about it. Is it allowed to put one on your people’s doors? Is putting a flier underneath a car’s windshield wiper prohibited? The law part is out of the way, now it is time to get to work by printing some simple fliers out on your desktop (you can do a search online or go to your local library to learn how); if you don’t have the time then just outsource the job to a small business or a freelancer, these types of products don’t cost much. If you really your to ramp up this technique then you can hire some teenagers or someone off of Craigslist to assist you. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!
In addition to classifieds, another great offline marketing option is display ads in newspapers. Go through your local newspaper and ask yourself where a small ad might be effective. A small ad that is only a few inches square shouldn’t cost you too much money. Make sure your ad is placed in the best section of the paper for what you are offering; in this way you can be found by droves of people who would never have seen an online ad. One trick you can use to track the effectiveness of your ad is to offer people who see the ad in the paper a coupon code they can use to purchase from you. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!
Start strategically making use of pens. You can easily find a company that specializes in printing customized items to design the pens for you. Get several dozen made because they are easy to distribute. A “sneaky” method of getting rid of them is to “accidentally” leave it behind at the check-out counter when signing a check. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria. Stop by your local library and leave some at the tables and pass them out to people there. Who wouldn’t accept a free pen!
Offline marketing goes a lot deeper than this. Offline advertising does not have to be limited to just a few venues. With a little creativity, you can market your business to anybody! Most people don’t like to do business online but perhaps you can advertise a product or service that is in demand but not easy to come by in the local area. The truth of the matter is that the internet only represents a small portion of the big picture. You are only hurting your revenue when you decide to focus strictly on the internet for advertising. If you want to join to ranks of the marketing elite then you should give offline marketing some serious consideration.