Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helpsyou to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy.

However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic.

However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers and other thing is you will surely need an seo company.

Beating Your Competitors With These Local SEO Methods

Few things compare to times when business is booming and you’re able to reach more of your local potential customers. If your offline business can benefit from local search engine traffic, then you should take advantage of it right away. If that’s something that appeals to you, then what you need to do is local SEO, or search engine optimization. Continue reading on as we explore three methods of local SEO, and you’ll like what you discover.

Your profile, for your offline business, is really very important to have, and you should make one at Google, Yahoo, and Bing. The first thing is registering and creating your profile, but before it gets listed they’ll need to verify your offline business address by phone or mail. When you’re doing this, you’ll see that there are not a whole lot of business profiles listed. Local search can be quite effective, and your business profile will help your overall local search optimization.

You should ask for reviews openly if you want your site to become well-known on a local level. If you shy away from this strategy, you will be missing out on a lot of great strategies. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. So, why shouldn’t you enjoy all the advantages of this technique?

It’s simply a matter of taking the time to ask your customers personally for a review. Now, that doesn’t mean you have to go out there and do it on a one to one basis. “We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local,” is an effective message you could post. This request can be put in your email signatures, on your thank you page – which they see after signing you for a newsletter or contacting you – or on your website. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.

If you want, you can also put the address for your business prominently on your web pages, and sometimes people put it in their header graphic. This is a courtesy for your visitors, and they’ll be able to see where you are without navigating away. These are the kinds of small details that will help you.

All in all, from the above article we come to understand that local SEO is really important if you want to drive traffic from that is localized and converts well. The biggest benefit local SEO has is that it is easy to rank because you aren’t competing against sites from all over the world.

Which WordPress Plug-ins Do You Really Need?

WordPress has been experiencing an upsurgence in popularity with the internet marketing crowd for business websites. There’s no shortage of reasons to use WordPress in IM. There’s no charge to use it, and it’s a simple to customize and use. And there’s no need to be versed in things like CSS or HTML in order to make a great site. What’s more – you don’t have to bother with buying an expensive theme, or template. Thanks to all of the plug-ins that are available, you can get your site to look and behave however you want it to. There are so many plugins at your complete disposal that will help you with your online marketing. So let’s move quickly and discuss a few plugins that will help you with business.

For taking care of any 301 redirect issues, you should check out the Redirect plugin for that. This will also keep logs about any 404 errors and track them. There’s nothing worse than a site you really want to check out, but then you get a 404 error message and no way to see it. The plugins operation is to send your visitor (301 redirect) to a URL that you decide on in the event of a dreaded 404 error. And this is really a great way to keep visitors on your site and not lose them. There are a lot of options available with this, so you can look very professional in the event of a 404 error.

Moving on, you’ll use the WordPress Mobile Pack to format your site correctly should anyone want to look at it on their mobile phone. Cell phones are an integral aspect of our lives, so it certainly wouldn’t hurt to make your site available to cell phone browsers. One of the best features of this plug-in is that it gives site viewers an option of viewing your website with a “desktop computer display” or a “mobile browser display.” This is a feature that people may respond to because they can use whatever is comfortable for them. They have a choice and are not forced into just one thing.

Your subscribers can stay on top of your site updates when you send them messages using the plugin, SMS Text Message. It’ll install a form for people to optin to receive your messages. It’s easy to do this, visitors will simply optin with their cell phone number, and then it’s all set and they’ll get updates with text messages. This is a fantastic approach to keeping in touch with subscribers, and they’ll always know when there’s an update. Of course not very many people are going to be open to giving out their phone numbers these days so don’t be surprised if it takes you a really long time to build up your list.

As a CMS, Content Management System, WordPress is really great. It is being used for a wide number of applications such as squeeze pages, landing pages, video blogs, and more. Its flexibility and versatility allow it be customized in an endless number of ways. As an internet marketer you need a website that is fully functional and easy for you to customize. You may find WordPress to have all the solutions you’re looking for with a business website application.